Recent Stock Purchase September 2016

One thing you can count on when it comes to the stock market, is volatility and quick knee jerk reactions. While fundamentally things rarely change day to day or hour to hour, for that matter, it seems we can always expect dramatic price swings at even the mere hint of an interest rate hike. Of course, no matter who speaks, or world event takes place, we can count on the sun rising tomorrow and life simply proceeding. If interest rates do rise sooner than anticipated, I fully expect people to still require, food, shelter, clothing, medical assistance and more. After all, no matter how digital our world becomes, we’re still just biological creatures that require the same necessities as our ancestors of one hundred and one thousand years ago. I tend to always have these reflections when the market takes an unexpected dive and stocks that I previously wouldn’t touch become a little more approachable.


In recent months I have wanted to start looking into leveling out my passive income stream so as to not become too reliant on just a handful of stocks for the bulk of my dividend income. Of course, this has been a difficult task as of late, as anything I wanted to add to seemed way too expensive. A nice sell off helps take some of the sting of buying at higher valuations. With that being said let’s take a look at my recent September stock purchases:


I have added to my taxable account 10.0000 shares at $42.55 for a total investment of $425.50 in The Coca-Cola Company (KO). With this recent purchase my taxable account holdings in KO now totals 103.4461 shares for a value of $4,372.67.


I have added to my taxable account 5.0000 shares at $65.39 for a total investment of $326.95 in General Mills, Inc. (GIS). With this recent purchase my taxable account holdings in GIS now totals 79.4704 shares for a value of $5,169.55.


I have added to my taxable account 4.0000 shares at $115.06 for a total investment of $460.24 in McDonald’s Corp. (MCD). With this recent purchase my taxable account holdings in MCD now totals 27.7941 shares for a value of $3,184.65.


I have added to my taxable account 4.0000 shares at $58.60 for a total investment of $234.40 in V.F. Corporation (VFC). With this recent purchase my taxable account holdings in VFC now totals 39.7726 shares for a value of $2,323.91.


It’s been a long time since I made so many purchases in one day. I guess I was enticed by the dramatic drop in the market last week. In all, each trade was on the small side as you can see with a grand total of $1,447.09 of fresh capital being put to work. I am continuing to nibble on positions as my free trades permit. Has the recent decline whetted your appetite to nibble or gorge on some stocks too? What do you think of my recent additions? Please let me know below.


Disclosure: Long KO, GIS, MCD, VFC

31 thoughts on “Recent Stock Purchase September 2016”

    • Hi MD,

      After that sudden drop on Friday, I got a little trigger happy and decided to nibble on some of my favorite consumer staples. While things are still on the pricey side, after that drop many stocks became a little more enticing. Thank you for commenting.

    • Hi Jay,

      We haven’t seen a drop like that in a while and I figured I could nibble on several positions at slightly better pricing, value and yield. It’s been a long, long time since I added to many of those consumer staples and while they still appear to be a little pricey I figured to take advantage of the sudden drop. Thank you for sharing your thoughts.

    • Hi DDU,

      The consumer staples are my favorite sector for long term stability and dividend growth. After the big decline we saw last week I felt comfortable nibbling on several positions at once. It will be interesting to see how the rest of September unfolds but I know that if the market will continue its decline I’ll be making additional purchases. Thank you for stopping by and commenting.

    • Hi DL,

      The plan is to keep the consumer staples as my largest sector holding indefinitely. I just like the stability and predictability of the sector the most. It’s been a very long time since I added to many of these names and the drop we experienced last week was a great time to nibble on some positions. Thank you for stopping by and commenting.

    • Hi FC,

      You are right. I know many dividend bloggers like to mention how much dividend income will be added going forward. I just never did because the way I see it, it’s like counting your eggs before they’re hatched. As we all know, forward dividend income can be raised, lowered or eliminated which would change a true forward dividend income total. Maybe with my next update I’ll mention how much dividend income my purchases have added. Thank you for commenting.

  1. Those are definitely some strong dividend paying consumer stocks. If you are going to add during a sudden drop, it is smart to target the quality dividend payers like those. I own MCD and am keeping an eye on the price to see if it continues to fall. Plus, MCD will be increasing their dividend in November too.

    I didn’t end up buying on Friday, but the drop almost triggered my limit order on Cardinal Health. Another day like Friday and I will be happily writing another purchase article! Thanks for sharing your recent purchases Keith!

    Dividend Diplomats recently posted…August Dividend Income From YOU the Bloggers!My Profile

    • Hi DD,

      I just happened to be in front of my computer checking out the market when I saw a lot of red and decided it was time to nibble on a few positions. I know many of us would love to add to our consumer staples, which always seem to be expensive, and when Mr. Market decides to take a dive why not, as you stated, target the quality dividend payers. CAH just entered my watch list recently and it’s a name that I think I’d like to add to my portfolio sooner than later. We may be fellow shareholders in that dividend aristocrat. As always, I appreciate your comment.

  2. The theme is pretty obvious with these purchases and that’s stability and dependability. Personally I think KO is still rather expensive, but they’re not going anywhere. GIS is a lot better now that the share price has come down from the low $70’s but it’s still expensive in my eyes. But neither of those companies are on the verge of going out of business. I’d love to see a 3G Capital/WB partnership to take control of KO because I think management has been trying to get too cute. KO’s performance over the few years speaks to the importance of a simple and easy business model that even an idiot can’t mess up because eventually one will try.
    JC recently posted…Weekly Roundup – September 10, 2016…What a difference a day makes!My Profile

    • Hi JC,

      You got what I was going after with these recent buys; stability and dependability. I have a feeling we’ll be seeing a lot more of the consumer staples being bought up among our fellow bloggers if the market continues to decline. It’s a sector that many of us covet but don’t like paying up the crazy high valuations. I always say that quality companies seem to always come with a premium attached. Thank you for stopping by and sharing your thoughts.

    • Hi DH,

      The consumer staples are one of my favorite places to invest. It’s been such a long time since we got a sell off in that sector that I got a little excited after seeing the market drop as much as it did last week. No doubt, as you stated, those names will be doing a lot of the heavy lifting in my long term portfolio. That’s the beauty of being a dividend growth investor. Once you put that money to work, it just keeps on working. Thank you for stopping by and commenting.

    • Hi EL,

      As with the wild market gyrations before, no one knows nor can predict what will happen tomorrow. I love reading all the doom and gloom reports online when the market takes a dive. Where were these people on Monday when the market climbed? It’s so pointless to even read any stock market headline nor listen to any talking head. Just buy a solid company with a sustainable dividend and hold on. So far September has proven to be a volatile month. Let’s see where we head from here. Thank you for commenting.

    • Hi desidividend,

      I think if we see KO under $40 we’ll be seeing a lot more of our fellow dividend investors jumping on that stock. I agree, it’s still a bit pricey but I’ll nibble from time to time after a good decline happens. Thank you for stopping by and commenting.

    • Hi easydividend,

      Glad you concur with my recent buys. I still would love to add a lot more to my consumer staples but will wait for better valuations. It’s a sector that rarely goes on sale so whenever the market takes a nice dive I’ll gladly nibble on some positions. Happy to be a fellow shareholder with you in KO.

    • Hi DC,

      There definitely is something to be said of a company that’s at least one hundred years old. You know it’s an organization that has gone through dozens of boom and bust cycles and has seen interest rates in the stratosphere and in the basement too. It’s a good feeling investing in companies that have the potential to outlast your own life. Thank you for sharing your thoughts.

    • Hi AFFJ,

      Thanks for your continued support. It’s all about putting fresh capital to work any chance we get. Sure, even with the recent volatility the markets are still on the expensive side but with recent declines some previously very expensive stocks became ‘slightly’ expensive 🙂 I’ll always nibble on stocks if they go on sale. As always, I appreciate your comment.

    • Hi DS,

      Sometimes paying up a little for a super solid dividend payer is worth being able to sleep well at night. Of course, there is no guarantee of anything but I’ll gladly take my long term chances with these recent pick ups. Thank you for commenting.

    • Hi Raj,

      That’s the name of the game. Buy up solid long term dividend payers, diversify and reinvest those dividends to create an ever growing passive income stream. It takes time and patience but can be achieved. Thank you for your comment.


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